Live from NFC Lisbon: A Vision for Decentralized Community
The Non-Fungible Conference (NFC) in Lisbon is known as the premier intersection where the Creative Economy meets the forefront of Web3 technology. Against the backdrop of the Unicorn Factory Lisboa, the air was thick with the energy of 21 million users moving toward a decentralized future. It was here that Joeri Billast sat down with Lisa Gibbons, mewe’s Head of Marketing, for a deep dive on his podcast, Web3 CMO Stories.
The Death of the Fleeting Like
In an era dominated by “The Death of the Like,” the conversation opened with a stark reality check: social media users have become accustomed to algorithmic manipulation. We have grown numb to the relentless barrage of ads fed to us through cookies and intrusive web tracking.
Lisa highlighted a fundamental flaw in the current digital landscape: in the “real world” of Web2, there is no tangible reward for the people who actually contribute value to these platforms. A “like” offers only a momentary hit of dopamine that quickly dies off, leaving the user empty and the platform owners wealthy.
Beyond Cookies: True Ownership on mewe
mewe is positioning itself as the privacy-first antidote to this broken system. During the interview, Lisa detailed how mewe is reimagining social infrastructure through its Layer-1 blockchain, Soshi. The goal is simple yet radical: to ensure everyone can truly own their digital footprint.
- Data Privacy First: No tracking, no data selling, and no algorithmic manipulation.
- Decentralized Identity: Leveraging the Soshi network to give users full control over their digital identities.
- Opt-in Advertising: A transparent model where engagement is a choice, and participation is rewarded through on-chain mechanics rather than hidden trackers.
Everyone is a Creator, Everyone Earns
The core of the mewe paradigm is the democratization of the creator economy. In this new ecosystem, everyone is a creator, and rewards are not reserved for a select few influencers.
Lisa discussed the utility of the SOSHI token, which serves as the engine for community engagement. Through the mewe Digital Wallet, the platform is enabling peer-to-peer tipping and direct monetization. This ensures that value flows directly to the community—granting every user the same access to:
- Tips and Direct Rewards: Seamlessly earn from content and contributions without intermediaries.
- Governance Rights: Using SOSHI to participate in the future of the ecosystem.
- Reputation-Based Protocols: Earning value through meaningful engagement within the 2026 roadmap.
A Human-Centered Future
As we look toward the future discussed at NFC Lisbon, the message is clear: the era of being a product for advertisers is ending. By prioritizing user ownership and creator monetization, mewe is building a social network that serves the human connection rather than the algorithm.
The full episode of Web3 CMO Stories featuring Lisa Gibbons is available now. Listen to the podcast here or watch it on YouTube.
| Podcast Detail | Information |
|---|---|
| Podcast | Web3 CMO Stories with Joeri Billast |
| Guest | Lisa Gibbons, Head of Marketing at mewe |
| Location | NFC Summit, Lisbon, Portugal |
| Date Recorded | Jun 4, 2026 |
| Key Topics | SocialFi, Data Ownership, SOSHI Utility |
For more insights from the team team at NFC Lisbon, check out our recent recap on the mewe, where the world meets.