This June, the Unicorn Factory in Lisbon became the epicenter of the global Web3 movement. Amidst the vibrant energy of the Non-Fungible Conference (NFC) Summit, mewe’s CEO, Carlos Betancourt, took the Main Stage to deliver a provocative keynote that challenged the very foundations of modern social media: “The Death of the Like”.
As a premier intersection where the Creative Economy meets cutting-edge technology, NFC Lisbon provided the perfect backdrop for Carlos to outline mewe’s vision for a human-centered, decentralized future.
A Privacy-First Foundation: Beyond the Surface
For Carlos, ensuring the digital safety of users is not just a feature—it is the baseline. During his presentation, he emphasized mewe’s commitment to being a privacy-first social network that operates without tracking or data selling.
- No Tracking, Ever: Unlike traditional platforms that harvest user data to fuel invasive advertising models, mewe operates with zero tracking mechanics.
- Data Integrity: Carlos highlighted that mewe does not collect biometrics or sensitive personal information, ensuring that users remain in full control of their digital identities.
- Algorithm-Free Connection: The platform rejects “engagement-bait” algorithms, opting instead for content discovery driven purely by community and user preference.
Empowering the Creator Economy
The current social landscape often leaves creators at the mercy of platforms that control their earnings and visibility. Carlos spoke passionately about a shift toward a world where values and earnings belong to the people, not the intermediary.
Through mewe’s Layer-1 blockchain, Soshi (operating within the Avalanche ecosystem), the platform is introducing decentralized social infrastructure. This allows for:
- Direct Monetization: The mewe Digital Wallet enables peer-to-peer tipping, ensuring creators receive the full value of their contributions.
- User Ownership: In the Web3 era, users own their content and their reach, moving away from a model where platforms can “de-platform” or demonetize at will.
A Global Movement: 21 Million Strong
mewe is no longer just a vision; it is a robust, thriving ecosystem. Carlos shared impressive milestones that underscore the platform’s readiness for mass adoption:
- 21 Million Users: mewe now supports a global community of over 21 million users.
- 750k Groups: With 750,000 active groups, the platform serves as a hub for authentic connection based on shared interests rather than algorithmic manipulation.
SOSHI: The Fuel of Decentralization
At the heart of this evolution is SOSHI, the utility engine of the mewe ecosystem. Lisa Gibbons, mewe’s Head of Marketing, further detailed SOSHI’s utility during her sessions, explaining how the token acts as “fuel” for community engagement.
SOSHI is designed to grant governance rights and reward meaningful contributions, acting as the currency for a truly decentralized social platform where users have full control over their digital destiny.
Innovation in Action: The Watch Feed Launch
Beyond the stage, mewe brought tangible innovation to NFC Lisbon with the global rollout of its Watch Feed. This dedicated short-form vertical video experience is entirely free from tracking and data harvesting, delivering a state-of-the-art experience that puts control back into the hands of creators and the community.
As Carlos noted during the event, “We are delivering a state-of-the-art video experience that puts control back where it belongs—in the hands of the community and the creators”.
The energy at NFC Summit 2026 was a testament to the growing demand for a social media experience that respects the human behind the screen. As we move toward a decentralized future, mewe remains committed to leading the charge.
For more insights into Carlos Betancourt’s keynote or to join the privacy revolution, visit Place or download the mewe app today.